Pharmaceutical Thought Leader Identification - Social Network Analysis Technology and Strategy
A while back, my attention was captured by a National Public Radio piece describing how the US Military is applying Social Network Analysis tools and methods to catch roadside bombers in Iraq and Afghanistan. While some on our team were surprised, Social Network Analysis can trace a direct history to the “link analysis” methods that… more »
Rob Cross recently posted a clear insightful view about “The Most Valuable People in Your Network.” In regards to building social capital, he illustrates the difference between quality and quantity. I won’t repeat the article here, but it goes without saying that the same approach applies to Key Opinion Leaders. At Lnx we often see… more »
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Contrary to popular belief, invention is a team sport. “Innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect.”
A summary of Robert Hanson’s thoughts and implications how community network size impacts social norms
Malcom Gladwell’s recent article “Twitter, Facebook, and Social Activism” in the New Yorker provides food for thought about the nature and value of weak social ties versus strong ties
What’s better, more tightly clustered friends or more diverse friends in your social network? A recent article looks at behavioral adoption among social network models…
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What is a “Supramap?” It seems the world of network analysis is exploding, coming up with new terms nearly as rapidly as this article on the spread of H5N1 avian flu virus: “Supramapping Upcoming Pathogenic Storms” examines the research done by Daniel Janies, associate professor of biomedical informatics at Ohio State and senior author of… more »
Christakis speaks powerfully on the value of social networks. Beyond the shear elegance and compelling delivery, his thoughts have something for everyone. He eloquently educates the audience on the fundamentals of social networks. But then piles it on to provide stunning implications. Christakis provides a clear way to look at things differently. For example, the… more »
They deserved it – Pow! Right on the Kisser! The Pharmaceutical and Biotechnology industry takes another blow. As reported by The New York Times “Judge Invalidates Human Gene Patent“ the Judge struck down Myriad Genetics patents on two breast cancer genes – BRCA1 and BRCA2, threatening billions in industry revenues. Don’t get me wrong, I’m all… more »