Pharmaceutical Thought Leader Identification - Social Network Analysis Technology and Strategy
Rob Cross recently posted a clear insightful view about “The Most Valuable People in Your Network.” In regards to building social capital, he illustrates the difference between quality and quantity. I won’t repeat the article here, but it goes without saying that the same approach applies to Key Opinion Leaders. At Lnx we often see… more »
Writing an article about market forces and issues facing the Pharmaceutical industry is easy. But Mark Halliday in his recent article “Success Factors for Market Access in the Pharmaceutical Industry” has put together a collection of ideas to to improve market access. Mark talks about the need to recognize the market has fragmented, and then… more »
Malcom Gladwell’s recent article “Twitter, Facebook, and Social Activism” in the New Yorker provides food for thought about the nature and value of weak social ties versus strong ties
Where should we draw the line between considering pharmaceutical key opinion leaders as thought leaders vs. calling them “influence peddlers”? A recent article published in “The Chronicle of Higher Education” casts aspersions on the entire protocol of co-mingling powerful KOLs, medical doctors and the academic research community within the context of drug development. We disagree…
What’s better, more tightly clustered friends or more diverse friends in your social network? A recent article looks at behavioral adoption among social network models…
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You couldn’t tell it was conference host eXL Pharma’s first year foray into a new subject area: KOL Relationship Summit. The dialogue amongst the audience and speakers was top notch – all too often, a conference is a series of talking heads, but that was not the case.
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What is a “Supramap?” It seems the world of network analysis is exploding, coming up with new terms nearly as rapidly as this article on the spread of H5N1 avian flu virus: “Supramapping Upcoming Pathogenic Storms” examines the research done by Daniel Janies, associate professor of biomedical informatics at Ohio State and senior author of… more »
Christakis speaks powerfully on the value of social networks. Beyond the shear elegance and compelling delivery, his thoughts have something for everyone. He eloquently educates the audience on the fundamentals of social networks. But then piles it on to provide stunning implications. Christakis provides a clear way to look at things differently. For example, the… more »