Writing an article about market forces and issues facing the Pharmaceutical industry is easy. But Mark Halliday in his recent article “Success Factors for Market Access in the Pharmaceutical Industry” has put together a collection of ideas to to improve market access. Mark talks about the need to recognize the market has fragmented, and then carefully map the stakeholders to create targeted messages that address their needs. Lnx Pharma would agree that mapping is essential to understanding. The increasing use of HTAs, health technology assessments, by healthcare payor organizations (mainly governments and insurance companies) makes it crucial to understand who is connected to whom.
Market Access is a Changing – Map Stakeholders to Understand Payor Policies
11/23/2010 By Leave a Comment